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- Home
- Evolusjonen av casino markedsføringsstrategier
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Casino -markedsføring har opplevd bemerkelsesverdige endringer gjennom flere tiår, og tilpasser seg nye teknologier og forbrukermønstre. I 2023 la en rapport fra American Gaming Association vekt på at kasinoer mer og mer utnytter digitale markedsføringsstrategier for å tiltrekke yngre målgrupper. Dette skiftet er viktig ettersom Millennials og Gen Z nå utgjør en betydelig del av kasino -lånetakerne.
En bemerkelsesverdig person i denne transformasjonen er Bill Hornbuckle, administrerende direktør i MGM Resorts International. Under hans ledelse har MGM omfavnet nyskapende markedsføringsteknikker, inkludert kampanjer på sosiale medier og promoter-partnerskap. Du kan finne ut mer om initiativene hans på hans Twitter -profil . I 2022 debuterte MGM en vinnende kampanje med kjente påvirkere for å promotere sine nye underholdningstilbud, noe som resulterte i en 15% økning i fotbesøkende.
Digital markedsføring tillater kasinoer å sikte mot spesifikke grupper mer vellykket. Ved å granske data kan kasinoer tilpasse kampanjer og proposisjoner for å oppfylle valgene til kundene sine. For ytterligere innsikt i utvikling av casino markedsføring, besøk The New York Times
Dessuten har bruken av mobilapper endret hvordan kasinoer samhandler med kunder. Disse appene tilbyr brukere med personlige kampanjer, lojalitetsbelønninger og umiddelbare oppdateringer om arrangementer og kampanjer. Utforsk en plattform som viser frem disse fremskrittene på https://alsamarioud.com/.
Når kasinofeltet fortsetter å komme videre, er det avgjørende for operatører å holde seg foran markedsføringsutviklingen. Ved å utnytte teknologi og ta tak i forbrukerhandlinger, kan kasinoer lage overbevisende markedsføringsplaner som kobles sammen med deres spesifikke publikum, og garanterer vedvarende vekst og engasjement.
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